Volkswagen Original Parts Campaign

*This ad was aimed at the Italian market. Below is a short explanation for those who are not Italian.

In italy when you refer to an object as 'tarot' it means that it's fake. Example: This Gucci bag is a tarot (fake).
We used this common saying for Volkswagen Original Parts in order to help people avoid buying fake parts for their car. In this case we decided to use these three car accessories:
IL NAVIGATORE = THE GPS
LA RUOTA = THE WHEEL
LO SPECCHIO = THE MIRROR

Don't believe in tarots. 

Choose only the Volkswagen Genuine Parts.